Search engines serve one purpose - to help users find pages with information that is relevant to the keywords used in the search. The search engines determine whether or not your page is relevant by checking a number of factors (in no particular order):
1. The meta data on your page, including the page title and keywords.
2. The content of your page, and the number of time the keywords appear in the content.
3. The presence or absence of the keywords in the URL pointing to the page.
4. The number of links from related pages on reputable sites linking back to that page.
5. The number of links pointing from your site to related pages on reputable sites.
Each search engine places a different value on the above factors, but all of them place a very high value on the number of links pointing to the page.
You'll want to pay careful attention to these free
SEO tips! Link building is the single most important thing you can do to get your site ranked highly by the search engines. With enough quality links pointing back to your site, you can easily get your site ranked in the top 20 results for many common keywords.
First, you'll want to identify free web directories that will allow you to submit your URL. You can start by checking out the "Directories" category on the Links page of the Easy Ways to Earn Money Online blog (see the link at the end of this post). It includes several of the best free website directories. It's worth noting that most of the free link directories are actually link exchange networks, in the sense that they typically require a reciprocal link on your website pointing back to the directory. Why? Because they know that the more links they have pointing back to their site, the better their page ranking will be.
Once you've identified a list of free web directories and link exchanges, you'll need to go to each site and review their submission guidelines. DO NOT use a directory submission service. You have no control over how these tools will handle your submission (or if they submit anything at all). What's worse, you may be labeled a spammer if the service ignores the URL submission guidelines of the site in question, and you could get blacklisted from many of the most popular website directories.
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