Jul 02
Advertising:Real World
Hello again everyone. It has been a while since I had a time to post some things. But I am back with another one of those useful posts, at least I hope. Anyway, lets get to it.
So you made your website and you got it all ready to go, but now what? Well it is time to advertise. So how do you do it? Where do you go?
I have often found myself in the same delima. Should I go for the real word or the internet. So here are my thoughts on advertising in the real world.
Real word advertising
First lets look at the pros:
- No limits(Unlike the internet, there are no limits on where you can advertise. In the net world if you always have to pay for optimal placement. In the real world, there are no laws on ambush advertising.)
- Ambush advertising(This is a great tool in the business world. You can put ads anywhere or even if your crazy enough, places where they are not supposed to be at. This is a great advantage. I mean what can they do? Take your ad down, destroy it. But, it will be seen. Some, of the best ideas for this are; overpasses on busy highway, sides of buildings, street signs, crowded areas, college bulletin boards, flyers on cars, so on and so forth…)
- Full control(You have full control in the placement of your advertisements. Even if they are taken down, before that you have full control over where to put them)
- Word of mouth(In the real world trends travel fast. People see something they like and tell someone else. This is an advertisers dream.)
Ok now look at some of the cons:
- If you advertise in the real world people have to go to a computer and type your site address in.(This is a huge disadvantage next to the internet where you can just click a link)
- In the real world any type of advertisement is going to cost you money(Paper, radio, whatever your gonna have to shell out some change)
- In the real world there is no way of stopping people you don’t want to see your ad.(You can throw up a robots.txt and keep stuff hidden from the bad bots. And works same way in real life, bad people will see your idea.)
- You give competitors a visual target(This is very important in marketing and advertising. You never want to put a bad image out there about your product. If you advertise something thats not solid, someone will have a way to attack you.)
- It is alot of work.(You cant copy and paste your ad everywhere. You have to get out there and put it where you want)
Some tips on real world marketing:
The biggest thing is your url. If you have a long hard to remember address to your site, people wont go home and type it in. I have seen people register small abbreviated versions of their domain for example : homeinprovementwholsalertools.com , becomes hwt.com. They register small domain names and redirect them to their site for real world advertising. I dont know the SEO drawbacks if any of doing this, but its a good way to make it easier for people to find your site. Also, go big or go home. If your gonna advertise in the real world, do something huge. Make sure people can see it and will remember it. The best place are local newspapers, college newspapers, and anything in print really. Those periodicals go out to 100s of 1000s of people. Thats exposure for cheap. And you can sometimes contact them and get them to write an article on your site in their paper. That would be some nice free advertising. The paper doesn’t always have news to print. That is the biggest thing though, be creative. Think outside the box.
Well, I hope this helps some of you out there who were looking for something other than the internet. I mean you can only do so much online. And a lot of people neglect to talk about advertising in the real world. If you would like to contact me or have any questions, please contact me via this Contact Form or on Vbulletin Setup via pm.
Blake2181
Posted by:Blake2181 in Summer 08 Contest, promotions

