Hello all again. I thought today I would write about how one can use Google Analytics to make more money with your advertising.

If you don,t know by now, Analytics is a free traffic tracking service from Google. It gives you loads of information on where you traffic is coming from, and where it is going. But, it is the best tool for increasing advertising revenue I have ever seen.

But, before we get into that you must learn two terms. The first being bounce rate. The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a website is the number of web site visitors who visit only a single page of a website per session divided by the total number of website visits. Basically it tells you which pages on your site keep your traffic flowing. The lower the bounce rate, the better the page is at keeping people’s interest in your site.

The second term which I am sure everyone knows is Unique Visits. A Unique Visit presents a single, unique viewer who has visited a web site within a specified time period. Now that you know what they are, lets explain how they can help you make more money.

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Posted by:Blake2181 in google, webmaster tips | 4 Comments » | Read More

Hello, I thought I would write today about keeping your website happy. A website is just like a person. And if it is a happy website, then everyone who visits will be happy. I know this doesnt make much since but allow me to explain. There are things that make a website happy, at least in my eyes:

  1. No Downtime
  2. Lots of new content
  3. Making money
  4. Friendly people who understand this is someone’s baby

No Downtime

The most important thing is your hosting. Because if your site is not up, then its not happy. You spend all these hours putting together this nice new site you can be proud of, but then you surf to it and its down. This can be a very frustrating thing. So, what do you do? You contact your host, but they don’t seem to care as much as you do. Then, you have to take all this time trying to find a new host. It’s just a big headache.

So how do you know whats a good host?

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I notice these days that there is a site a minute popping up, but people don’t exactly understand how one gets and maintains members. They think they can just throw a site up and BAM you have magic. A website takes a lot of hard work and time. But after many years of learning the hard way, I have come up with what seems to be a fool proof plan.

Step 1 The Name

One mistake people seem to make a lot is having a website name that is not relevant at all to their site. This hurts you so much in the web world. You have a site names applesandoranges.com, but you’re selling hats. Now these people come to your site and see there are no apples or oranges. Well needless to say they aren’t going to come back. That’s equivalent to lying to ones face in the web world. So always think very hard about your name and make sure it’s relevant to your content. If you can pick a word for your name that appears multiple times in your content this will help you tremendously later on down the road.

Step 2 Picking a host

Now you are asking why does this even matter. Well, a lot of times people go for cheap hosts who offer unlimited this and that. In most cases they are probably someone who oversells their hosting. This is not always horrible thing, but it could end up costing your site up-time. And every minute your site is down, that’s a minute you could have been making more members. So take your time and investigate a host. The best way is to hop on Google and look for reviews. See what people think, and also check their up-time. They have many sites online that monitor up-time of hosting companies.

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