Apr 19

How Google Analytics can make you more money

Hello all again. I thought today I would write about how one can use Google Analytics to make more money with your advertising.

If you don,t know by now, Analytics is a free traffic tracking service from Google. It gives you loads of information on where you traffic is coming from, and where it is going. But, it is the best tool for increasing advertising revenue I have ever seen.

But, before we get into that you must learn two terms. The first being bounce rate. The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a website is the number of web site visitors who visit only a single page of a website per session divided by the total number of website visits. Basically it tells you which pages on your site keep your traffic flowing. The lower the bounce rate, the better the page is at keeping people’s interest in your site.

The second term which I am sure everyone knows is Unique Visits. A Unique Visit presents a single, unique viewer who has visited a web site within a specified time period. Now that you know what they are, lets explain how they can help you make more money.

I mean it is rather simple, using this information you can target the pages on your site that get the most traffic. And because Analytics keeps such nice stats, it is very easy to figure out which pages do this. Though, some people think the most viewed page is the best place for ads, but that is not always true. This is where these two terms come into play. Many times your most viewed page is not your most Uniquely viewed page. You may get 1000 views on your index page, but then Analytics tells you they were only 25 unique views. But, on another page on your site your getting 400 views and they are 220 unique views. Which means this other page is getting more people than the index. And then their me be other pages with very low bounce rates, that keep your visitors viewing. I am not saying this is an exact science, but it can help you make money. After targeting the pages with the most views and best bounce rates, I have seen about a 65% increase in revenue from advertising.

So, in closing if you don’t have Analytics, get it. Also, before I go I know a vast majority of you out there use Vbulletin. If you do and are wondering where to stick your Analytics code, just edit your footer template and place it at the very bottom. This is the optimal place to put it, as it will not increase page load. Also, if you are looking for more helpful vbulletin information, please check out Vbulletin Setup. Well, as always I hope in some way I have helped the masses. So have a good day and take care.

Blake2181
Cooking Junkies

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Posted by:Blake2181 in google, webmaster tips

4 Responses to “How Google Analytics can make you more money”

  1. Posted by Pagealizer on April 19th, 2008 at 8:15 am |

    For bounce rate metrics try our service http://www.pagealizer.com/
    Pagealizer helps site owners get insight on how powerful their site content is. We show you in great detail how long people stay on your page (effective bounce rate), how far they scrolled down the page and where they clicked.

  2. Posted by Brandon on April 19th, 2008 at 11:49 pm |

    Sharp looking Pagealizer, I wish the free version would track more then 200 visits a month though.
    Maybe I’ll try it out on one of my small directories but I think it will max out pretty quick still :(

  3. Posted by Dan Spellman on April 20th, 2008 at 8:35 am |

    Good post. As you know, not only do you need to have a good web analytics tool, you also have to know which metrics are meaningful and how to effect them. I like the fact that you explain both the bounce rate and unique visits. I recently addressed the same issue and you may find this post of interest. Check out http://spellman.typepad.com/my_weblog/2008/04/how-high-can-yo.html

  4. Posted by Blake2181 on April 20th, 2008 at 9:59 pm |

    Thank you very much for the kind words. I just thought I would let people know what stats can be used for. It seems everyone wants to add stats, but they don’t seem to use them to advance or better their site. I hope this helps some people. And you have a nice blog. I bookmarked it :)

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