How Google Analytics can make you more money

Hello all again. I thought today I would write about how one can use Google Analytics to make more money with your advertising.

If you don,t know by now, Analytics is a free traffic tracking service from Google. It gives you loads of information on where you traffic is coming from, and where it is going. But, it is the best tool for increasing advertising revenue I have ever seen.

But, before we get into that you must learn two terms. The first being bounce rate. The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a website is the number of web site visitors who visit only a single page of a website per session divided by the total number of website visits. Basically it tells you which pages on your site keep your traffic flowing. The lower the bounce rate, the better the page is at keeping people’s interest in your site.

The second term which I am sure everyone knows is Unique Visits. A Unique Visit presents a single, unique viewer who has visited a web site within a specified time period. Now that you know what they are, lets explain how they can help you make more money.

I mean it is rather simple, using this information you can target the pages on your site that get the most traffic. And because Analytics keeps such nice stats, it is very easy to figure out which pages do this. Though, some people think the most viewed page is the best place for ads, but that is not always true. This is where these two terms come into play. Many times your most viewed page is not your most Uniquely viewed page. You may get 1000 views on your index page, but then Analytics tells you they were only 25 unique views. But, on another page on your site your getting 400 views and they are 220 unique views. Which means this other page is getting more people than the index. And then their me be other pages with very low bounce rates, that keep your visitors viewing. I am not saying this is an exact science, but it can help you make money. After targeting the pages with the most views and best bounce rates, I have seen about a 65% increase in revenue from advertising.

So, in closing if you don’t have Analytics, get it. Also, before I go I know a vast majority of you out there use Vbulletin. If you do and are wondering where to stick your Analytics code, just edit your footer template and place it at the very bottom. This is the optimal place to put it, as it will not increase page load. Also, if you are looking for more helpful vbulletin information, please check out Vbulletin Setup. Well, as always I hope in some way I have helped the masses. So have a good day and take care.

Blake2181
Cooking Junkies