Building relevant backlinks is key to any SEO campaign and theres tons of ways to get them, You could “link bait” to get backlinks which is sorta like fishing for links, or you can browse a couple of these sites and contact other webmasters who are constantly looking for traders.

I’ll go over what to look for, what to avoid, and how to do it without making it look like a reciprocial exchange.

First you need some resources for exchanging links, Check out these free forums to get started

  • vBulletin Setup
  • Digital Point
  • v7n
  • Admin Fusion

Each one of these sites have sections where you can find willing link exchanging partners for various topics and communities. Now we have a place to start searching, lets see what to look for.

First, find your target sites, let use video game sites for our example. Look for other video game related sites, and even stretch it as far as arcade sites as they could provide quality links as well. Now we aren’t going to go look for a site, so lets fast forward to the “I’ve just found a site YIPPE!!” stage.

Now that you’ve found your site, visit it, check the site from head to footer, and see if you can notice anything strange, or if its even a site thats quality. Try to figure out how many out going links are on their page, and if the links are rel=nofollow or if they are followed links. Be sure to check the Meta information in the page source, as some sneaky webmasters hide that there, and not in the acutal link.

Assuming everyhting is good, you’ll naturally contact the link exchange owner, make sure your link is going on a page that A. Is indexed in google, B. doesn’t have a bunch of spammy text/outgoing links and C. has PR (even PR0 is acceptable). Check all that over, and if everything is still looking good, go forward with the exchange.

Now everyone (well almost) knows that if site A exchanges with site B for nearly the same exact thing, its pretty much in effect going to cancel each other out, so you’ve got use a little smarts here. Rather then getting your site on his front page, see if you can get in on a inner page, something with some content toward your site and if you can get your link in that actual content and not in some footer link stuff with other links it’d be ever better.

Now to hold up your end of the deal, find a page on your site, thats pertaining to his information, and return the favor. Try to have a topic or something about an issue relevant to his site, and post the link in that content rather then the front page.

Now what you’ve done is basically exchange links, but you’ve done it in a manner which spiders will love :)

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Posted by:David in back-links

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